Recommended Pillar Framing

“Hotel Distribution Strategy: OTAs, Direct Booking, and Revenue Control”

This is not about how OTAs work.
It’s about how distribution affects NOI, control, and exit value.

Why This Works

• Distribution strategy impacts:

  • Margins

  • Brand leverage

  • Operational dependency

  • Buyer underwriting assumptions

• OTAs are often misunderstood — this is a trust-builder

Positioning Rule

• Tammy frames:

  • Why OTAs matter in valuation

  • How buyers and sellers misread OTA exposure

  • How distribution strategy changes post-acquisition

• Expedia expert contributes:

  • Industry insight

  • Trend context

  • Tactical perspective (clearly credited)

Blog Topics That Feed It

• How OTA dependency affects hotel valuation

• Direct booking vs OTA margin trade-offs

• Why buyers scrutinize channel mix

• OTA strategy during repositioning

• Distribution mistakes that kill NOI